My BS detector goes off when marketers promise a new product will change a category forever. But adidas has a contender with its new Boost running shoe cushioning.
My BS detector goes off when marketers promise a new product will change a category forever. But adidas has a contender with its new Boost running shoe cushioning.
Oscar Pistorius joins O.J. Simpson, Ray Lewis and Rae Carruth on the list of athletes charged with murder. Pistorius’ web site yanked a Nike ad with the headline: “I am the bullet in the chamber.” Will Madison Avenue cool it on using violent metaphors in ads?…MORE
Dan Marino, the married former Miami Dolphins great turned CBS analyst, fathered a love child with a network production assistant in 2005, the New York Post reported Thursday. Marino’s scheduled to work CBS’ coverage of Super Bowl XLVII Sunday…MORE
Notre Dame middle linebacker Mantai Te’o's NFL endorsement career may be over before it even gets started due to his imaginary girlfriend. “If you can’t believe him about his girlfriend, how can you believe him with a product in his hand? asks sports marketing expert Bob Dorfman…MORE
Super Bowl XLVII coaches Jim and John Harbaugh could become the next big sibling sports endorsers on Madison Avenue. Their biggest money potential is if they appear together ala the Mannings.
Madison Square Garden auctioning autographed paintings of Justin Tuck, Tyson Chandler, Henrik Lundqvist and The Sopranos…Giants’ Tuck likes Ravens over 49ers…Lance Armstrong finished as endorser on Madison Avenue…Budweiser salutes Stan “The Man” Musial…MORE
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