All posts in Adidas

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    NBA and Adidas’ ‘Big Color’ jerseys help ignite Black Friday retail sales

    November 26, 2012 · No comments

    The NBA’s new ‘Big Color’ jerseys from Adidas helped drive the league’s best-ever Black Friday sales at NBAStore.com and the NBA’s Fifth Avenue store in Manhattan…Superfan ‘Fireman Ed’ turns in his helmet before he gets punched out by angry NY Jets fans…MORE

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NFL covers for Tom Brady covering up Nike swoosh
September 28, 2012 · No comments

Take it easy everybody. Under Armour endorser Tom Brady was perfectly within his rights to cover up the NIke logo on his sweatshirt Wednesday. The prohibition against covering the Swoosh logo of NFL's official outfitter only applies on gamedays, says league...MORE

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Hey RGIII, Nike says thanks for unintentionally promoting the Swoosh
September 13, 2012 · No comments

Athletic endorsers should leave the marketing to Don Draper. Adidas endorser Robert Griffin III of the Washington Redskins unintentionally brought more attention to rival Nike when he covered up the Swoosh logo on his shirt during warm-ups Sunday.