New ‘Boost’ running shoe cushioning could be game-changer for adidas
February 16, 2013 · No comments
My BS detector goes off when marketers promise a new product will change a category forever. But adidas has a contender with its new Boost running shoe cushioning.
Athletes charged with murder: Pistorius joins Simpson, Lewis and Carruth
February 15, 2013 · No comments
Oscar Pistorius joins O.J. Simpson, Ray Lewis and Rae Carruth on the list of athletes charged with murder. Pistorius' web site yanked a Nike ad with the headline: "I am the bullet in the chamber." Will Madison Avenue cool it on using violent metaphors in ads?...MORE
With concussion debate raging, will NFL eventually go the way of boxing and horse racing?
February 4, 2013 · No comments
Thousands of ex-players are suing the NFL. Fewer kids play tackle football each year. The league dropped in popularity in latest Harris Poll. Is it possible that pro football could go the way of boxing and horse racing?...MORE
Mantai Te’o’s finished on Madison Avenue before he even gets started
January 30, 2013 · No comments
Notre Dame middle linebacker Mantai Te'o's NFL endorsement career may be over before it even gets started due to his imaginary girlfriend. "If you can't believe him about his girlfriend, how can you believe him with a product in his hand? asks sports marketing expert Bob Dorfman...MORE
Heads up Peyton and Eli: Harbaughs could be next big sibling endorsers
January 28, 2013 · No comments
Super Bowl XLVII coaches Jim and John Harbaugh could become the next big sibling sports endorsers on Madison Avenue. Their biggest money potential is if they appear together ala the Mannings.
CBS to kick off pregame Super Bowl XLVII coverage almost a week in advance
January 14, 2013 · No comments
ESPN must be jealous: CBS will kick off pre-game programming for Super Bowl XLVII six days before the game. CBS' Les Moonves jokes about Janet Jackson. CBS Sports Network's David Berson takes on the WWL and Bill Cowher contradicts himself on a coaching return...MORE
Start saying goodbye to old-time bullpen phones: MLB announces cell phone deal with T-Mobile
January 9, 2013 · 1 comment
You can start saying goodbye to old-fashioned bullpen phones. MLB and T-Mobile announced a deal to provide baseball managers/coaches with cell phones in dugouts and bullpens in 2013...Budweiser's new Black Crown brew to debut spot on Super Bowl XLVII...MORE
Danica Patrick divorcing husband Paul Hospenthal after seven years of bliss
November 21, 2012 · No comments
Danica Patrick is divorcing Paul Hospenthal after seven years of marriage. The 30-year old NASCAR driver will star in two Super Bowl spots for GoDaddy...Mike McCarthy reports for Newsday on Rutgers' jump to Big Ten...Sports Biz USA's candid Sage Steele interview featured in Deadspin's ESPN-Tim Tebow story...MORE
NBA takes For-Sale sign off jerseys. But we haven’t heard last of ads on uniforms
November 7, 2012 · No comments
The NBA's backing away from its plan to place For-Sale signs on its jerseys. But you haven't heard the last of pro sports leagues and teams looking to slap more corporate logos on their uniforms as a way to raise ad revenue in the current recession...MORE
Domino Effect: Lance Armstrong’s fall could spark global exodus of cycling sponsors
October 21, 2012 · 1 comment
Pro cycling is in trouble following Lance Armstrong's crash and burn. Dutch Rabobank pulled its sponsorship Friday, saying "it's no longer convinced that the international professional world of cycling can make this a clean and fair sport."
Mike McCarthy: TV Interviews Reel
Mike with New York Giants’ Jason Pierre-Paul
There’s no biz like sports biz. Award-winning sports business reporter Mike McCarthy gives you his independent, no-holds barred take on the megabuck athlete endorsements and off-the-field scandals, the ticket deals and scams, plus the national sports news you care about from TV, Movies, Madison Avenue, Sneakers and Beer. Please bookmark our page and support our advertisers. Thanks for reading SportsBizUSA.com.
Mike with SI Swimsuit supermodel Kate Upton
Got a news tip, video, or link? Want Mike to cover your event? Or book Mike for a speaking engagement? Tell it to McCarthy.
[contact-form-7 id=”789″ title=”Contact form 1″]