All posts in athletic apparel

  • sports_illustrated_october_2012_cover

    Mantai Te’o's finished on Madison Avenue before he even gets started

    January 30, 2013 · No comments

    Notre Dame middle linebacker Mantai Te’o's NFL endorsement career may be over before it even gets started due to his imaginary girlfriend. “If you can’t believe him about his girlfriend, how can you believe him with a product in his hand? asks sports marketing expert Bob Dorfman…MORE

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NBA and Adidas’ ‘Big Color’ jerseys help ignite Black Friday retail sales
November 26, 2012 · No comments

The NBA's new 'Big Color' jerseys from Adidas helped drive the league's best-ever Black Friday sales at NBAStore.com and the NBA's Fifth Avenue store in Manhattan...Superfan 'Fireman Ed' turns in his helmet before he gets punched out by angry NY Jets fans...MORE

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NBA takes For-Sale sign off jerseys. But we haven’t heard last of ads on uniforms
November 7, 2012 · No comments

The NBA's backing away from its plan to place For-Sale signs on its jerseys. But you haven't heard the last of pro sports leagues and teams looking to slap more corporate logos on their uniforms as a way to raise ad revenue in the current recession...MORE

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Now we’re outsourcing athletic endorsers to China too: D-Wade signs with Li-Ning
October 14, 2012 · No comments

First we outsourced our jobs and economy to China. Now we're outsourcing athletic endorsers too as Dwyane Wade signs with Chinese basketball brand LI-NING...Talk about rubbing salt in the wounds. MLB sends World Series e-mails to Washington Nationals fans...MORE

Nike's Outdoor basketball coat

Nike’s Jordan brand planning cold-weather, outdoor basketball gear
October 8, 2012 · No comments

Nike's Jordan brand is rolling out a line of cold-weather, outdoor basketball gear. The Swoosh is targeting the line at consumers in China where many play basketball outdoors year-round. But it will also roll out in the U.S. The sleek, form-fitting jacket seen here will sell for $225...MORE