New ‘Boost’ running shoe cushioning could be game-changer for adidas
February 16, 2013 · No comments
My BS detector goes off when marketers promise a new product will change a category forever. But adidas has a contender with its new Boost running shoe cushioning.
How Yahoo! and Fox powered past ESPN.com in comScore rankings
February 14, 2013 · No comments
Yahoo! Sports and FoxSports.com both powered past ESPN.com in the latest comScore rankings. We ask Ken Fuchs and Brian Marshall of Yahoo! what they're doing different from the WWL...MORE
Fox’s Jay Glazer dishes on new Fox Sports 1 show and battles with ESPN
February 2, 2013 · No comments
Fox Sports NFL insider Jay Glazer dishes on his possible new football show for the planned Fox Sports 1 cable channel, the game-changing Mike Pereira, new UFC star 'Rowdy' Ronda Rousey and his battles with ESPN...MORE
Is college football passing baseball as America’s real No. 2 sport?
January 7, 2013 · No comments
Is college football passing baseball as America's real No. 2 sport behind only pro football? Research indicates baseball is still No. 2, but long-term numbers are trending in the direction of the college game...IMG Worldwide acquires Catalyst PR....MORE
Spurs hit with ‘Stern’ fine; should college football players walk?
November 30, 2012 · No comments
Spurs coach Gregg Popovich's lineup on Thursday has cost the team $250,000, courtesy of NBA commissioner David Stern. ... Should college football players leave the field?
Danica Patrick divorcing husband Paul Hospenthal after seven years of bliss
November 21, 2012 · No comments
Danica Patrick is divorcing Paul Hospenthal after seven years of marriage. The 30-year old NASCAR driver will star in two Super Bowl spots for GoDaddy...Mike McCarthy reports for Newsday on Rutgers' jump to Big Ten...Sports Biz USA's candid Sage Steele interview featured in Deadspin's ESPN-Tim Tebow story...MORE
Miami Vice: Marlins owner Jeff Loria cons taxpayers who paid for his new ballpark
November 14, 2012 · No comments
This one's such a crime they should call in Crockett and Tubbs to investigate. After conning fans and politicians into building them a new $515 million stadium, the Miami Marlins are trading almost all their stars to the Toronto Blue Jays...MORE
NBA takes For-Sale sign off jerseys. But we haven’t heard last of ads on uniforms
November 7, 2012 · No comments
The NBA's backing away from its plan to place For-Sale signs on its jerseys. But you haven't heard the last of pro sports leagues and teams looking to slap more corporate logos on their uniforms as a way to raise ad revenue in the current recession...MORE
MSG’s notorious ‘Blue Seats’ return Friday as NY Knicks take on LeBron James
November 1, 2012 · No comments
The arena equivalent of the Chicago Cubs' Bleacher Bums make a comeback Friday as Madison Square Garden brings back its raucous 'Blue Seats' section for fans. Meanwhile, Lexus has signed on as sponsor of the new Madison Suites, only 23 rows from the playing surface.
Was Fearless Felix’s Red Bull space leap greatest sports marketing stunt ever?
October 15, 2012 · Comments Off
That's what some sports biz experts are saying about one of the biggest hell-driving, daredevil stunts of all time. Look for more sponsors to create their own events and content. Rather than trying to slap their brands in and around sporting events...MORE
Mike McCarthy: TV Interviews Reel

Mike with New York Giants’ Jason Pierre-Paul
There’s no biz like sports biz. Award-winning sports business reporter Mike McCarthy gives you his independent, no-holds barred take on the megabuck athlete endorsements and off-the-field scandals, the ticket deals and scams, plus the national sports news you care about from TV, Movies, Madison Avenue, Sneakers and Beer. Please bookmark our page and support our advertisers. Thanks for reading SportsBizUSA.com.
Mike with SI Swimsuit supermodel Kate Upton
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