All posts in Sports Sponsorships

Mantai Te’o's finished on Madison Avenue before he even gets started
January 30, 2013 · No comments

Notre Dame middle linebacker Mantai Te'o's NFL endorsement career may be over before it even gets started due to his imaginary girlfriend. "If you can't believe him about his girlfriend, how can you believe him with a product in his hand? asks sports marketing expert Bob Dorfman...MORE

Heads up Peyton and Eli: Harbaughs could be next big sibling endorsers
January 28, 2013 · No comments

Super Bowl XLVII coaches Jim and John Harbaugh could become the next big sibling sports endorsers on Madison Avenue. Their biggest money potential is if they appear together ala the Mannings.

CBS to kick off pregame Super Bowl XLVII coverage almost a week in advance
January 14, 2013 · No comments

ESPN must be jealous: CBS will kick off pre-game programming for Super Bowl XLVII six days before the game. CBS' Les Moonves jokes about Janet Jackson. CBS Sports Network's David Berson takes on the WWL and Bill Cowher contradicts himself on a coaching return...MORE

Start saying goodbye to old-time bullpen phones: MLB announces cell phone deal with T-Mobile
January 9, 2013 · 1 comment

You can start saying goodbye to old-fashioned bullpen phones. MLB and T-Mobile announced a deal to provide baseball managers/coaches with cell phones in dugouts and bullpens in 2013...Budweiser's new Black Crown brew to debut spot on Super Bowl XLVII...MORE

Danica Patrick divorcing husband Paul Hospenthal after seven years of bliss
November 21, 2012 · No comments

Danica Patrick is divorcing Paul Hospenthal after seven years of marriage. The 30-year old NASCAR driver will star in two Super Bowl spots for GoDaddy...Mike McCarthy reports for Newsday on Rutgers' jump to Big Ten...Sports Biz USA's candid Sage Steele interview featured in Deadspin's ESPN-Tim Tebow story...MORE

NBC Sports’ Rick Cordella: ‘Whatever is on your TV, should be on your other devices’
November 19, 2012 · No comments

NBC Sports' Rick Cordella predicts whatever events sports fans now enjoy on TV will eventually be on their laptops, mobile phones and tablets. Cordella weighed in on the digital sports media landscape at the 7th Annual Ivy Sports Symposium at Columbia University...MORE

5-Hour ENERGY possibly linked to 13 deaths — and ‘spontaneous abortion’
November 16, 2012 · No comments

5-Hour ENERGY, sponsor of PGA Tour star Jim Furyk, has been possibly linked to 13 deaths and a 'spontaneous abortion' by the Food and Drug Administration, according to the New York Times. But 5-Hour ENERGY counters it's unaware of any deaths proven to have been caused by the product ... MORE

NBA takes For-Sale sign off jerseys. But we haven’t heard last of ads on uniforms
November 7, 2012 · No comments

The NBA's backing away from its plan to place For-Sale signs on its jerseys. But you haven't heard the last of pro sports leagues and teams looking to slap more corporate logos on their uniforms as a way to raise ad revenue in the current recession...MORE

Lance Armstrong stripped of 7 Tour de France wins; fired by Oakley sunglasses
October 22, 2012 · No comments

Lance Armstrong is finished as an endorser. On Monday, he was fired by one of his last remaining sponsors, Oakley, after cycling's governing body stripped him of his seven Tour de France titles and banned him for life. Armstrong was previously booted by Nike, A-B and others...MORE