All posts in Sports Advertising

Heads up Peyton and Eli: Harbaughs could be next big sibling endorsers
January 28, 2013 · No comments

Super Bowl XLVII coaches Jim and John Harbaugh could become the next big sibling sports endorsers on Madison Avenue. Their biggest money potential is if they appear together ala the Mannings.

CBS to kick off pregame Super Bowl XLVII coverage almost a week in advance
January 14, 2013 · No comments

ESPN must be jealous: CBS will kick off pre-game programming for Super Bowl XLVII six days before the game. CBS' Les Moonves jokes about Janet Jackson. CBS Sports Network's David Berson takes on the WWL and Bill Cowher contradicts himself on a coaching return...MORE

NBA and Adidas’ ‘Big Color’ jerseys help ignite Black Friday retail sales
November 26, 2012 · No comments

The NBA's new 'Big Color' jerseys from Adidas helped drive the league's best-ever Black Friday sales at NBAStore.com and the NBA's Fifth Avenue store in Manhattan...Superfan 'Fireman Ed' turns in his helmet before he gets punched out by angry NY Jets fans...MORE

5-Hour ENERGY possibly linked to 13 deaths — and ‘spontaneous abortion’
November 16, 2012 · No comments

5-Hour ENERGY, sponsor of PGA Tour star Jim Furyk, has been possibly linked to 13 deaths and a 'spontaneous abortion' by the Food and Drug Administration, according to the New York Times. But 5-Hour ENERGY counters it's unaware of any deaths proven to have been caused by the product ... MORE

NBA takes For-Sale sign off jerseys. But we haven’t heard last of ads on uniforms
November 7, 2012 · No comments

The NBA's backing away from its plan to place For-Sale signs on its jerseys. But you haven't heard the last of pro sports leagues and teams looking to slap more corporate logos on their uniforms as a way to raise ad revenue in the current recession...MORE

MSG’s notorious ‘Blue Seats’ return Friday as NY Knicks take on LeBron James
November 1, 2012 · No comments

The arena equivalent of the Chicago Cubs' Bleacher Bums make a comeback Friday as Madison Square Garden brings back its raucous 'Blue Seats' section for fans. Meanwhile, Lexus has signed on as sponsor of the new Madison Suites, only 23 rows from the playing surface.

Lance Armstrong stripped of 7 Tour de France wins; fired by Oakley sunglasses
October 22, 2012 · No comments

Lance Armstrong is finished as an endorser. On Monday, he was fired by one of his last remaining sponsors, Oakley, after cycling's governing body stripped him of his seven Tour de France titles and banned him for life. Armstrong was previously booted by Nike, A-B and others...MORE

Nike’s Jordan brand planning cold-weather, outdoor basketball gear
October 8, 2012 · No comments

Nike's Jordan brand is rolling out a line of cold-weather, outdoor basketball gear. The Swoosh is targeting the line at consumers in China where many play basketball outdoors year-round. But it will also roll out in the U.S. The sleek, form-fitting jacket seen here will sell for $225...MORE

Touchdown: Bud Light captures fan superstitions in new TV spot
September 7, 2012 · 2 comments

While other NFL sponsors are using QB endorsers for the new season, Bud Light is going in the opposite direction. It's focusing on football fans. Bud Light perfectly captures the superstitious rituals of football fans in new spot from Translation. It's one of the best of the year.