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NIKE CHALLENGES WSJ’S $315 PRICE TAG FOR LEBRON X SHOES

Nike's new LEBON X shoes could retail for over $300. Credit: Nike

UPDATE: Nike is challenging the Wall Street Journal’s widely-picked up report that LeBron James’ new signature shoe — the LEBRON X — could cost up to $315. “Inaccurate,” says Swoosh spokesman Brian Strong.

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Augusta National has no one to blame but itself for 10-year image fiasco

Augusta National has no one to blame but itself for the 10-year image debacle over female members that tarnished the all-male club’s reputation and cost it millions. Mike McCarthy looks back at how the powerful club shot itself in the foot.

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Maria Sharapova launching her own candy line: ‘Sugarpova’

Maria Sharapova launching her own candy line: Sugarpova…New York Times gives New York Knicks an ‘F” in Crisis PR over Jeremy Lin departure…Melky Cabrera’s Internet escapades.

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Notre Dame, Adidas ripped for new uniforms

Credit: Adidas

Notre Dame jumps the shark with odd new uniforms featuring “disco ball helmet.”…Ryan Lochte trying to trademark ‘Jeah!’ phrase…Chad Johnson dumped by corporate sponsor ZICO.

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Rick Reilly’s ridonkulous financial advice

If ESPN’s Rick Reilly thinks Notre Dame should give up its TV millions from NBC, maybe he should give back some of what he called his ridonkulous salary from ESPN.

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Bet on Tom Brady over Peyton Manning

Tom Brady Under Armour

Book it: New England Patriots QB Tom Brady now has more endorsement upside than the Denver Broncos’ Peyton Manning. Look for Brady to overtake Manning on Madison Avenue. [Credit: Under Armour]

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