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    New ‘Boost’ running shoe cushioning could be game-changer for adidas

    My BS detector goes off when marketers promise a new product will change a category forever. But adidas has a contender with its new Boost running shoe cushioning.

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    Athletes charged with murder: Pistorius joins Simpson, Lewis and Carruth

    Oscar Pistorius joins O.J. Simpson, Ray Lewis and Rae Carruth on the list of athletes charged with murder. Pistorius’ web site yanked a Nike ad with the headline: “I am the bullet in the chamber.” Will Madison Avenue cool it on using violent metaphors in ads?…MORE

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    How Yahoo! and Fox powered past ESPN.com in comScore rankings

    Yahoo! Sports and FoxSports.com both powered past ESPN.com in the latest comScore rankings. We ask Ken Fuchs and Brian Marshall of Yahoo! what they’re doing different from the WWL…MORE

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    The pros weigh in: How concussions will impact future of NFL and contact sports

    Will concussions destroy the NFL? Sports Biz USA asks a panel of experts: Justin Tuck of the NY Giants; Phil Simms of CBS; Walt Frazier of MSG Network; ex- NY Rangers star Adam Graves and columnist Dan Wetzel of Yahoo! Sports..MORE

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    With concussion debate raging, will NFL eventually go the way of boxing and horse racing?

    Thousands of ex-players are suing the NFL. Fewer kids play tackle football each year. The league dropped in popularity in latest Harris Poll. Is it possible that pro football could go the way of boxing and horse racing?…MORE

Danica Patrick divorcing husband Paul Hospenthal after seven years of bliss

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Danica Patrick is divorcing Paul Hospenthal after seven years of marriage. The 30-year old NASCAR driver will star in two Super Bowl spots for GoDaddy…Mike McCarthy reports for Newsday on Rutgers’ jump to Big Ten…Sports Biz USA’s candid Sage Steele interview featured in Deadspin’s ESPN-Tim Tebow story…MORE

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NBC Sports’ Rick Cordella: ‘Whatever is on your TV, should be on your other devices’

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NBC Sports’ Rick Cordella predicts whatever events sports fans now enjoy on TV will eventually be on their laptops, mobile phones and tablets. Cordella weighed in on the digital sports media landscape at the 7th Annual Ivy Sports Symposium at Columbia University…MORE

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5-Hour ENERGY possibly linked to 13 deaths — and ‘spontaneous abortion’

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5-Hour ENERGY, sponsor of PGA Tour star Jim Furyk, has been possibly linked to 13 deaths and a ‘spontaneous abortion’ by the Food and Drug Administration, according to the New York Times. But 5-Hour ENERGY counters it’s unaware of any deaths proven to have been caused by the product … MORE

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Miami Vice: Marlins owner Jeff Loria cons taxpayers who paid for his new ballpark

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This one’s such a crime they should call in Crockett and Tubbs to investigate. After conning fans and politicians into building them a new $515 million stadium, the Miami Marlins are trading almost all their stars to the Toronto Blue Jays…MORE

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Pro wrestling’s ‘Rowdy’ Roddy Piper remembers ‘Piper’s Pit’ and birth of WrestleMania at MSG

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“Rowdy” Roddy Piper, pro wrestling’s greatest ‘heel,’ or villain, remembers ‘Piper’s Pit,’ the late Frank Williams and the birth of WrestleMania at Madison Square Garden…MORE

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NBA takes For-Sale sign off jerseys. But we haven’t heard last of ads on uniforms

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The NBA’s backing away from its plan to place For-Sale signs on its jerseys. But you haven’t heard the last of pro sports leagues and teams looking to slap more corporate logos on their uniforms as a way to raise ad revenue in the current recession…MORE

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MSG’s notorious ‘Blue Seats’ return Friday as NY Knicks take on LeBron James

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The arena equivalent of the Chicago Cubs’ Bleacher Bums make a comeback Friday as Madison Square Garden brings back its raucous ‘Blue Seats’ section for fans. Meanwhile, Lexus has signed on as sponsor of the new Madison Suites, only 23 rows from the playing surface.

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Rory McIlroy’s equipment change – lucrative yes, risky maybe

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Rory McIlroy is dropping his Titleist golf ball, with his next stop on the endorsement trail expected to be Nike. Is it a good move?

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Major League Baseball Fan Cave draws younger fans to grand old game

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With celebrities like SI Swimsuit model Kate Upton visiting and The Script and Counting Crows jamming in the lobby, MLB’s Fan Cave is helping the grand old game reach younger fans and viewers…LeBron James vs. Kobe Bryant in NBA Finals would break all TV records, says ESPN’s Magic Johnson…MORE

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Lance Armstrong stripped of 7 Tour de France wins; fired by Oakley sunglasses

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Lance Armstrong is finished as an endorser. On Monday, he was fired by one of his last remaining sponsors, Oakley, after cycling’s governing body stripped him of his seven Tour de France titles and banned him for life. Armstrong was previously booted by Nike, A-B and others…MORE

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