All posts tagged Adidas

  • New ‘Boost’ running shoe cushioning could be game-changer for adidas

    February 16, 2013 · No comments

    My BS detector goes off when marketers promise a new product will change a category forever. But adidas has a contender with its new Boost running shoe cushioning.

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NBA and Adidas’ ‘Big Color’ jerseys help ignite Black Friday retail sales
November 26, 2012 · No comments

The NBA's new 'Big Color' jerseys from Adidas helped drive the league's best-ever Black Friday sales at NBAStore.com and the NBA's Fifth Avenue store in Manhattan...Superfan 'Fireman Ed' turns in his helmet before he gets punched out by angry NY Jets fans...MORE

Hey RGIII, Nike says thanks for unintentionally promoting the Swoosh
September 13, 2012 · No comments

Athletic endorsers should leave the marketing to Don Draper. Adidas endorser Robert Griffin III of the Washington Redskins unintentionally brought more attention to rival Nike when he covered up the Swoosh logo on his shirt during warm-ups Sunday.

Credit: Adidas

Notre Dame, Adidas ripped for new uniforms
August 19, 2012 · No comments

Notre Dame jumps the shark with odd new uniforms featuring "disco ball helmet."...Ryan Lochte trying to trademark 'Jeah!' phrase...Chad Johnson dumped by corporate sponsor ZICO.