New ‘Boost’ running shoe cushioning could be game-changer for adidas
February 16, 2013 · No comments
My BS detector goes off when marketers promise a new product will change a category forever. But adidas has a contender with its new Boost running shoe cushioning.
NBA and Adidas’ ‘Big Color’ jerseys help ignite Black Friday retail sales
November 26, 2012 · No comments
The NBA's new 'Big Color' jerseys from Adidas helped drive the league's best-ever Black Friday sales at NBAStore.com and the NBA's Fifth Avenue store in Manhattan...Superfan 'Fireman Ed' turns in his helmet before he gets punched out by angry NY Jets fans...MORE
Hey RGIII, Nike says thanks for unintentionally promoting the Swoosh
September 13, 2012 · No comments
Athletic endorsers should leave the marketing to Don Draper. Adidas endorser Robert Griffin III of the Washington Redskins unintentionally brought more attention to rival Nike when he covered up the Swoosh logo on his shirt during warm-ups Sunday.
Notre Dame, Adidas ripped for new uniforms
August 19, 2012 · No comments
Notre Dame jumps the shark with odd new uniforms featuring "disco ball helmet."...Ryan Lochte trying to trademark 'Jeah!' phrase...Chad Johnson dumped by corporate sponsor ZICO.
Mike McCarthy: TV Interviews Reel
Mike with New York Giants’ Jason Pierre-Paul
There’s no biz like sports biz. Award-winning sports business reporter Mike McCarthy gives you his independent, no-holds barred take on the megabuck athlete endorsements and off-the-field scandals, the ticket deals and scams, plus the national sports news you care about from TV, Movies, Madison Avenue, Sneakers and Beer. Please bookmark our page and support our advertisers. Thanks for reading SportsBizUSA.com.
Mike with SI Swimsuit supermodel Kate Upton
Got a news tip, video, or link? Want Mike to cover your event? Or book Mike for a speaking engagement? Tell it to McCarthy.
[contact-form-7 id=”789″ title=”Contact form 1″]